A Google maps update every now and then is the only way to ensure that the information is accurate and useful to search users. However, this is an activity that calls for a huge amount of resources and for a lot of effort. This is why Google does it only every few years or so. Areas that aren’t of touristic or economic interest may receive an update every 10 to 15 years. Here are a few of the benefits of a Google maps update.
First of all, businesses benefit big time from these updates. If your headquarters are in a rapidly developing area, your potential clients won’t know about the infrastructure improvements and about the most recent developments in your neighborhood. Some of them may not be willing to visit you, as they would have no idea how easy it would be for them to reach you. An update of these maps will show everybody the real situation in your surroundings, thus helping people to find the easiest ways to get to your facility.
Some businesses may not even get listed on older versions of Google maps. They can benefit a great deal from such updates, as they would get a pin that alerts potential clients on their presence in a certain area.
Travel websites and portals are also among the biggest beneficiaries of such updates of the maps. Many of them use Google’s API to embed maps into their pages. The more often Google updates their maps, the more accurate the maps on these travel websites will be. Accuracy is a very important feature, as their readers may plan their trips and their itineraries in accordance with these maps. Not being aware of a new hotel or restaurant along your route may cost you a lot in long driving hours or improper planning of the stops.
Many tourists and locals alike make use of Google maps to plan their commutes to unknown parts of a city. They use the information regarding public transport and roads, so they will benefit big time from regular updates of these maps. Furthermore, since free wi-fi has become available in many urban areas, millions of people have given up using costly taxi services in favor of public transportation. These people enter their actual location and their desired destination in Google maps, and then they get directions to get from point A to point B by either driving, walking, or using buses, trams, trains or other public transport means. Areas that are currently under development may suffer frequent changes of bus schedules and routes. A timely maps update can save tourists from wasting valuable time.
As you can see, there are many benefits to such updates. Businesses, websites and consumers alike use these maps on daily basis. People wants to find what they need as quickly as possible. Businesses want their potential customers to find them. Travel websites want to offer accurate information to their readers. All these make these regular updates an absolute must. Look for an SEO company in Houston to help you out with the proper Google maps updates.