Getting Google AdWords is a must for all businesses that want to grow at a fast pace. There are a few good benefits to choosing this way of putting your business in front of your potential clients. Keep reading to find out what this search engine marketing tool can do for you.
First of all, Google is the main search engine in the world, scoring a very high market share. This means that most of your potential clients are on Google, seeking for products or services like yours. A solid and well-thought Google AdWords campaign can let all these users know that you exist and you can deliver them the specific thing they are searching for. If you were to wait for your SEO efforts to pay off, you’d need to bring money from home to keep your business running. Adwords will put your business is search right off the bat, with minimum of investment of money and effort. Setting up AdWords campaigns is easy, so you’ll manage to work your way around without having to waste your time with learning how to code or any such things. Besides, Google provides support to AdWords users, so you’ll be able to find the assistance you need to have your first ads up and running.
Speaking of SEO, you have to be aware of the fact that it can do wonders for your business, but only on long-term. SEO is a process you can’t speed up, as web pages can acquire only a certain number of inbound links to follow a natural patterns. Everything that’s off may trigger a Google penalty. As nobody wants to risk their website and perhaps their whole business, they need to wait as much as it takes for the first results of their SEO efforts to show. Unlike SEO, a Google AdWords campaign can bring you results the very first moment after it goes live. In fact, getting Google AdWords means that you create ads and you bid on your most relevant keywords. Whenever Google users search for those keywords, your sponsored result shows among the others on the page. If nobody clicks on it, you won’t have to pay a dime to Google. Whenever someone clicks through to land on your website, you’ll pay the amount you’ve agreed to bid.
The best thing about Google AdWords and about search marketing in general is that it is fast. Furthermore, it enables you to see at a glance what keywords are the most profitable ones. After a period of a few days, weeks, or months, you’ll know for sure which terms bring you the biggest profits. This will allow you to tweak your campaigns accordingly by increasing your maximum bids on the most lucrative search terms and pausing or decreasing bids on keywords that aren’t converting that well.
Last but not least, Google AdWords allows you to spend only as much money as you can afford. If you’re bootstrapped for cash at some point in time, you can simply put your campaign on hold and resume it after your cash flow becomes healthier. All these benefits can help your business grow at a healthy pace from the very beginning.